Early in the pitch process for Intel, we created an experience highlighting the various types of applications for which users need Intel products. For example, a gamer could vary from a casual game player to someone who plays high-end shooters. For this pitch, we took that concept and created a slider system--a user would pick several categories and slide to the type of computer needs he or she has. As the user does this, the on-screen graphics would flow elegantly between the two states. Once several of the sliders were chosen, the user would receive a recommendation for an Intel processor.
The project was developed in Adobe AIR for iOS/Android cross-compatibility. All the animated transitions were created in After Effects, exported as PNG sequences, and controlled dynamically by the sliders.
