McDonald's BurgerBuilder
Project: BurgerBuilder App
Client: McDonald’s
Role: Developer
Platform: Mobile (iOS), Kiosk
Technologies: Xcode (Objective-C)
Client: McDonald’s
Role: Developer
Platform: Mobile (iOS), Kiosk
Technologies: Xcode (Objective-C)
In Fall 2013, McDonald’s wanted to begin testing in-store customer-customizable ordering. To achieve this, we created the BurgerBuilder app. The goals of the project were to create a highly animated and fun experience, as well as to provide the customer with an experience more valuable than traditional counter-based ordering. Part of this increased value was breaking out all ingredients to allow customers to quickly see their individual cost and nutrition value.
Once the app was developed, iPads were installed in several Southern California McDonald’s locations, where customers could come in and order meals in a live store environment.
