Shortly after the iPad debuted in 2010, clients immediately started requesting app experiences, tailored for the larger screen. One such client was Whirlpool, hoping to showcase one of its newly launched products - the BravosX wash machine.

The BravosX prototype was a feasibility test to show the client how interactions could be done on a tablet. This included common visuals interactions (images/videos), GPS store location, and a 3D product viewer. As part of the campaign (that what goes into the machine is something that matters), the app opens with a "mini-game" where the user drags a doll through various levels of grime and gets feedback to begin the wash cycle.

You may also like

Back to Top